Municipal bond insurance ads are about as fun as municipal bond insurance. But recently, we had a chance to bring some levity to the category by highlighting our client's air-tight guarantee.

The concept of “Never Tax Alone” is brought to life in various ways, from highlighting common tax fears to a more lighthearted approach. The campaign line also makes a great hashtag. #NeverTaxAlone

This is work from our advertising agency SRG, which I managed from the client side of the table. Along the way, I pitched in as writer, editor, and quasi-creative director. I also created “Jack,” who became the Jackson Hewitt taxes-obsessed spokesperson and face of our 11,000 Tax Pros.

(Spots 1-3) If you lived in New York and had Optimum for your cable and internet, chances are, you knew Matt the "Optimum Guy." He appeared on your TV on a white seamless background and plugged the latest Optimum service features. After many years, subscribers were tuning out the "genie in your TV" format, so to spice things up, we created funny scenarios where Matt could use his keen Optimum knowledge to save the day. Greg Bell directed.

(spots 4+ 5) How do you make the price point a natural part of a commercial without it feeling so…meh? Instead of hiding it in the corner, we gave it a starring role in "Big Deal."  In the second spot, “Disher," the battle between satellite and cable rages on. We tried to discuss the pain points of a DirecTV subscriber in a fun piece of storytelling. 

Every time you put on a watch or wear a necklace, you're accessorizing. But what if your best accessory is the one you've been wearing since birth? That's the idea behind the Colgate Max White One "Accessory Drop" campaign: Make your smile your best accessory.

Kevlar went from the material in bulletproof vests to the stuff inside BMX bikes, skateboards, and big wave surfboards. NASA even put it in their space suits. So the brand known for safety was saying their products were so good you can push the boundaries.

FIRSTLY, Kevlar trademarked my tagline, “Dare Bigger.” Woot! Woot!

Then we partnered with ESPN and became a sponsor for the X Games in Austin and rolled out the Dare Bigger campaign. It included short films, a web series, hashtags, digital activations, and social media, along with loads of signage around the games. The result? Awareness of Kevlar skyrocketed.

The manifesto that sold the idea:
"The world is full of limits. People, fear, even physics will tell you the stuff you want to do isn’t possible. They’ll say you can only go this FAR, jump this HIGH, or reach THIS speed. They will dare you. With DuPont Kevlar, you can dare back. And DARE BIGGER."

The only time people think about energy companies is when the power goes out so it's not surprising they aren't very popular. But people who work at National Grid also live in the communities they serve. Our goal was to erase the divide between corporation and community by showing the heroic and true stories of National Grid employees.

Our Stay Connected App allowed people to see a map of outage areas so they could receive TXT alerts, plug into Facebook and Twitter feeds, and see when their power will return.  Three million people signed up in the first 6 months and the initiative is still growing.

Nothing can stop kids from having fun in a pair of garanimals. Even polka music.

What would the world be like if there was zero hunger, waste, or pollution? These interactive billboards set up the problem and solution depending on what time of day you viewed them. The effort was to raise awareness of a Dupont-sponsored TV series in India.

This campaign is based on a startling truth: Gum bleeding is a sign of gum disease. We wanted to change people's casual attitude toward seeing "pink in the sink" and introduce them to a toothpaste designed especially for gums.

Headline 1: Don't ignore the signs.
Headline 2: Your gums are trying to tell you  something. 
Headline 3: Gum disease. 

The problem with Little Trees car fresheners is they were perceived as old-fashioned. Something you’d see hanging in your grandmother’s Cutlass Ciera. To appeal to a younger generation, they needed a brand “refresh” to help introduce their cool new scents and win market share with millennials.