(Spots 1-3) If you lived in New York and had Optimum for your cable and internet, chances are, you knew Matt the "Optimum Guy." He appeared on your TV on a white seamless background and plugged the latest Optimum service features. After many years, subscribers were tuning out the "genie in your TV" format, so to spice things up, we created funny scenarios where Matt could use his keen Optimum knowledge to save the day. Greg Bell directed.

(spots 4+ 5) How do you make the price point a natural part of a commercial without it feeling so…meh? Instead of hiding it in the corner, we gave it a starring role in "Big Deal."  In the second spot, “Disher," the battle between satellite and cable rages on. We tried to discuss the pain points of a DirecTV subscriber in a fun piece of storytelling.